The foundation of Asad Riaz is built on a story of profound determination, an unwavering love for the automotive industry, and a powerful sense of family responsibility. This is the journey of Mian Riaz, the group’s Founder and COO.

In 2008, Mian Riaz’s career path seemed set for a brilliant trajectory. A fresh MBA graduate, he had already secured a confirmed promotion at a prestigious multinational corporation. But a single phone call changed everything—a call about his father’s severe battle with cancer. Without hesitation, he left his promising career to return home to Pakistan, prioritizing family above all else.

After a difficult chapter, Mian Riaz embarked on a new journey on a bright sunny morning in August 2008. With just 2,000 dirhams and a fierce determination, he arrived in Dubai—a city he saw as the land of opportunity. It was here that he began a new love affair with the automotive industry.

For over a decade, Mian Riaz immersed himself in the field, associating with top-tier brands and prominent business groups. He spent years mastering the industry, building his professional expertise and financial foundation. This period was not just about climbing the corporate ladder; it was a deliberate and strategic preparation for his ultimate goal: to establish his own enterprise.

In 2019, his vision became a reality with the formal establishment of Asad Riaz, a company whose roots and initial planning went back to 2007.

Under Mian Riaz’s leadership, the group has since flourished, diversifying into numerous business lines within the dynamic automotive industry. His journey from a promising corporate career to a dedicated entrepreneur is a testament to the belief that true success is not just about professional accolades, but about the resilience to overcome life’s greatest challenges and the courage to build something meaningful from the ground up.